Graphics Standards/Templates

‌A City’s brand is more than logos and visuals, although they remain key to effective communication. A community brand helps consumers distinguish you from other cities in the marketplace. The City brand is also built by the experiences of this community and the associations that visitors, residents, businesses, and media make with the City of Camas.

Every contact is a way to dazzle. Therefore, to create a successful brand, a city must deliver on its brand promise, create a positive, accurate association, and provide a consistent experience with every encounter. Communication staff assumes overall direction of the City brand by protecting its integrity, formulating the brand’s long-term strategy, and presenting Camas in a way that is credible to citizens, visitors, partners, and stakeholders.

Branding and Graphic Identity

The City of Camas would like to cultivate lasting confidence within its constituencies. To do this, we must build and maintain a unique and positive image of ourselves. This image is the organization’s brand—the central, defining image or idea of what it is and does. The Camas brand sets us apart from other cities. The Camas brand is shaped by the total experience people have when they interact with the City, its employees and business partners. They see, firsthand, how we perform. It is also defined by the way that people think, feel, and respond on an emotional level when they hear our name.

Our brand embodies what Camas is all about for the people who matter most to us–our residents, businesses, visitors and partners. When it comes to applying tradition and community pride to communicate and attract businesses and residents, few communities can compete with Camas’ long record of achievement. Camas’ commitment to a traditional American quality of life, a progressive business community, and a unique heritage gives all who experience Camas a view of “life as it should be “every day.

This Visual Standards Manual provides a strong brand identity for the City of Camas. The foundation of a brand is its graphic identity, the logo, and other visual elements that represent it. A cohesive graphic identity allows everything to tell a true brand story.

The Importance of Brand Standards

Simply put, standards are what put the identity in graphic identity. They enable an organization to maintain its distinctive look and feel in any situation. By using its graphic elements consistently and judiciously, the City of Camas continues to distinguish itself from other cities. Graphic standards allow the many departments and organizations to come together as a unified whole before the community and region.

Please employ the standards within this manual whenever using graphic elements for use in every medium. This manual is our team’s visual playbook, providing the guidelines necessary to reach our goal of clear communication and an effective brand image. When producing materials on behalf of the City of Camas, please follow the standards provided in this guide.

The brand must be consistent throughout all materials, internally and externally, to preserve its validity. All the standards of type, form, and color contribute to stronger brand image and recognition. As a highly visible and easily recognizable organization, it is essential to portray a consistent image across all visual platforms. Certain guidelines need to be followed to achieve this goal. As it is impossible to foresee and discuss every application of the Camas City brand throughout this manual, please contact the Director of Communications with any questions or for clarification.

Thank you for taking the time to learn about and apply the City of Camas’ brand standards and identity.